Little by little the craft beer culture has been growing in Bogota, Colombia. Our client wished to create a hub-pub for all the different Colombian craft beers. One place that we could find, taste and experiment with flavors and give to the producers the value and recognition they deserve for all the hard work and dedication in making a new and better national products for local and foreign people . Our client wanted to create a brand with a global character in name and identity, one that has a young, fresh, hipster look. It was with this concept in mind that we developed all brand elements, and the interior design of their pub.