Today there is a great interest in understanding the whole process of the food industry, especially when it comes to production of animal protein. Most of the people that still eat meat, want to know if the animals lived in good conditions, were well feed, healthy, etc. Labranto, previously known as Cebarte, was born with these concerns in mind. Therefore, their protein is of high quality & natural, without antibiotics or added hormones. This new brand recovers the expertise of the village butcher who has the knowledge to advise his clients to chose the best quality cuts and preparations. We started the project with a brand workshop to create the name, the visual identity and all of the other brand elements. The logo has a family history and inheritance since it is the same as the stamp with which the animals were marked on their farms. The typography has a loose stroke and the colors and textures suggest the natural origin of the land and the countryside.