Escobar is a Colombian construction and architecture company that has operated for more than 20 years. With 171,000 square meters built, this company has worked in the creation, design and renovation of commercial spaces at a national level. Through our brand consulting and strategic design, we were able to change not only their visual identity but also have a positive impact in the way that they present the projects to their clients. We showed them the benefits of integrating design and conceptualization in their presentations, in a more concrete and assertive way. We gave the visual and strategic tools needed for their brand to represent themselves as what they really are in all touchpoints.