The portable healthcare sector has not been closely inspected or explored in terms of graphic identity and brand building. That’s why we embarked on this interesting challenge. By gathering information from our client and researching this sector we now understand the impact it has on health and life of people in towns without water resources and therefore sanitation. It is such basic human right, yet not everyone in the world is fortunate to have it. In addition to redesigning the logo, we also achieved to change the brand’s promise of “we sell portable toilets” to “we contribute to the preservation and conservation of a very valuable and important natural resource: Water”.