We created a brand experience for the MRI room of this hospital in Bogotá. A place where low-income children receive high quality treatments for different physical or neurological conditions. The MRI exam is quite intimidating for children and that’s why our job was to improve that experience through design. We achieved with great results designing the first MRI room in Colombia made especially for children. With the team, we developed a story that would be told by the nurses in charge and in which the children would be the protagonists. On a visual level we developed a space environment with illustrated characters that allowed children to be in a fantasy world for a few minutes, incredibly improving their experience and perception. We include photo luminescent vinyl so that details such as the stars and the logo of the institution, will stand out once the lights were off.