Un Cuarto Tech
A brand is most valuable when it’s main mission is to give back to society and the world before thinking of the revenue of its product. Un Cuarto Tech’s brand purpose is to develope the knowledge and cognitives skills in children, and this is why we loved working on this project. They required a re-branding to show who they really are: fun, creative and different. Through the use of colour and the basic shapes of letters we were able to create a collection of elements. With these compositions and decompositions, we created the logo, which is the side of a square (1/4). Through all brand applications we acomplished the feeling of brand values and brand personality of Un Cuarto Tech.