ARTURO CALLE WOMAN
Brand architecture, Brand identity, Packaging
We designed the visual identity and look and feel of Arturo Calle Woman so this new clothing line could coexist perfectly within this universe of Colombian fashion brand that at some point was thought only for men.
Our main challenge was to simplify and organize the brand architecture without loosing the style and visual codes of the main brand.
Less tags, better information. Long-lasting materials. Recycled, natural fibers. Those were the key words in this project. We gave to the design team a useful and practical brand guidelines where they can create compositions with typography, color and images.