FIRST MRI FOR KIDS
We created a brand experience for the first MRI room made especially for children of Instituto de Ortopedia Infantil Roosevelt in Bogotá. A place where low-income children receive high-quality treatments for different physical or neurological conditions. The MRI exam is quite intimidating for children and that’s why our job was to improve that experience through design. We achieved great results designing in partnership with Colombian illustrator @juansinmiedo. His amazing work gave this room a unique sparkle and touch.
The kids were totally thrilled about this MRI room, they wanted to spend more time in it and successfully changed their perception and experience of this medical exam.
With the team, we developed a story that would be told by the nurses in charge and in which the children would be the protagonists. On a visual level, we developed a space environment with illustrated characters that allowed children to be in a fantasy world for a few minutes, incredibly improving their experience and perception. We include photo luminescent vinyl so that details such as the stars and the logo of the institution, will stand out once the lights were off.