FIRST MRI FOR KIDS
The kids were totally thrilled about this MRI room, they wanted to spend more time in it and successfully changed their perception and experience of this medical exam.
With the team, we developed a story that would be told by the nurses in charge and in which the children would be the protagonists. On a visual level, we developed a space environment with illustrated characters that allowed children to be in a fantasy world for a few minutes, incredibly improving their experience and perception. We include photo luminescent vinyl so that details such as the stars and the logo of the institution, will stand out once the lights were off.